Wolf Trap National Park for the Performing Arts in Vienna, VA asked us to refresh their brand identity — which had remained largely unchanged since the 1970s.
We were in charge of extending the updated identity into a new look and feel, including a fresh, energetic take on photography and typography. We art directed a photoshoot on two consecutive nights at Wolf Trap and then designed the brochure announcing the summer 2014 concert lineup.
The organization has embraced the new look wholeheartedly, using identity we art directed in all kinds of marketing materials – including bus backs and transit advertising, newspaper ads, social media, their website, television spots, display ads, signage and more. There's even a version of the new logo that we created on Wolf Trap's Wikipedia page.
Additional graphic design by Kaleena Porter.